Flávio Melgarejo is one of those creative people by nature who believes you need the power of arts and his eye is proof of that. He started his journey in Visual Arts at UFMS, in Campo Grande (MS - Brazil). He soon realized that he wanted to create and grow as an artist. He left the course, family and friends to live and learn in São Paulo.
Upon arriving in the city, he bet on a photojournalist career. It was at this time that he began to find his craft in the busy newspaper routine. From there, he studied Photography at Senac São Paulo and Advertising at Faculdade Belas Artes. He soon migrated from the streets to the studio, becoming an assistant to the best fashion and advertising photographers in the city. From the dynamics of the streets, he discovered how technical and accurate when shooting in the studio. And after crafting his visual skills, Flávio always did his authorial projects.
Today he works constantly with photographic and audiovisual production, advertising and fashion. He is a partner and founder of Biteland.co, a production company focused on the advertising market in which he became Director, working for the top agencies in the city and clients in the world, like Pantene, Nestlé, Sanofi, Botacário, Natura and many more. Even with his busy schedule, he always finds time for his personal projects.
Here you find part of what he produced in this period - always with a lot of passion and discipline.